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Research on the scientific financial planning of bank customers

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Published:13 August 2021Publication History

ABSTRACT

Customers of the bank will have demands for various services of the bank. Of course the bank will design different portfolio products to deliver services according to the demand. It deserves to be solved how to find the most appropriate combined service ratio to make the bank's business delivery more accurate and make the bank's service delivery ratio match the number of people using the service in each period. This paper uses the annual interest table data of each product of the bank and combines the portfolio optimization model to study the credit risk and financial planning of bank customers. The results show that for customers with different risk tendencies, the proportion of their investment in deposits and financial products is significantly different. The discriminant model is used to classify product customers and get high quality customers. Focus on the high quality customers with risk preference (10%, 59.15%, 30.85%) and risk aversion (42.72%, 21.34%, 35.94%). At the same time, consider the proportion of deposit, consumption and financial management products to make the forecast. Extracting the data related to the transformation between some account operations, using the Markov process to solve the ratio between products changing with time. The results are as follows: deposit accounts for 39.55%, consumption accounts for 38.57% and financial management accounts for 21.88%. This model establishes the relationship between risk preference and financial products, which has empirical value for the bank's product placement and the identification of customers' service tendency.

References

  1. Jinlong Li (2018). Establishment and implementation of customer credit risk management system based on AHP analytic hierarchy process. East China University of Science and Technology.Google ScholarGoogle Scholar
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  3. Yang Liu and Siyu Xia (2016) Research on GARP Quantitative Stock Selection and Markov Chain Timing Strategy. Finance and Economy.Google ScholarGoogle Scholar
  4. Si Shoukui, SUN Zhaoliang. Mathematical Modeling Algorithms and Applications [M]. Beijing, National Defense Industry Press, 2015.Google ScholarGoogle Scholar
  5. Zhifeng Liu. Research on pre-loan credit risk management of personal consumer credit of Agricultural Bank of China Binzhou Branch based on customer group characteristics [D]. Shandong University of Science and Technology, 2020.Google ScholarGoogle Scholar

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  1. Research on the scientific financial planning of bank customers

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      cover image ACM Other conferences
      ICCIR '21: Proceedings of the 2021 1st International Conference on Control and Intelligent Robotics
      June 2021
      807 pages
      ISBN:9781450390231
      DOI:10.1145/3473714

      Copyright © 2021 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 13 August 2021

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      • Refereed limited

      Acceptance Rates

      ICCIR '21 Paper Acceptance Rate131of239submissions,55%Overall Acceptance Rate131of239submissions,55%
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