ABSTRACT
Customers of the bank will have demands for various services of the bank. Of course the bank will design different portfolio products to deliver services according to the demand. It deserves to be solved how to find the most appropriate combined service ratio to make the bank's business delivery more accurate and make the bank's service delivery ratio match the number of people using the service in each period. This paper uses the annual interest table data of each product of the bank and combines the portfolio optimization model to study the credit risk and financial planning of bank customers. The results show that for customers with different risk tendencies, the proportion of their investment in deposits and financial products is significantly different. The discriminant model is used to classify product customers and get high quality customers. Focus on the high quality customers with risk preference (10%, 59.15%, 30.85%) and risk aversion (42.72%, 21.34%, 35.94%). At the same time, consider the proportion of deposit, consumption and financial management products to make the forecast. Extracting the data related to the transformation between some account operations, using the Markov process to solve the ratio between products changing with time. The results are as follows: deposit accounts for 39.55%, consumption accounts for 38.57% and financial management accounts for 21.88%. This model establishes the relationship between risk preference and financial products, which has empirical value for the bank's product placement and the identification of customers' service tendency.
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Index Terms
- Research on the scientific financial planning of bank customers
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