Anna Hohm
ABSTRACT
Technology is indispensable in acute care and is seen primarily as a tool. However, media equation research shows that people also respond socially and naturally to machines as if they were other people. Using qualitative data from participant observations (130 hours) and retrospective interviews (N = 9), we show that technology in acute care settings also elicits reactions as one would typically exhibit towards other people. Based on existing media equation research, we address four aspects: source orientation, specialization, and the computers-are-social-actors hypothesis. Finally, we draw conclusions for qualitative data collection, design, and evaluation of technology in acute care, and discuss how to support human-machine teamwork.
Technik ist in der Akutmedizin unverzichtbar und wird vor allem als Werkzeug gesehen. Die Forschung zur Media Equation zeigt jedoch, dass Menschen auch sozial und natürlich auf Maschinen reagieren, so als wären es andere Menschen. Wir zeigen anhand qualitativer Daten aus teilnehmenden Beobachtungen (130 Stunden) und retrospektiven Interviews (N = 9), dass Technik in der Akutmedizin ebenfalls Reaktionen auslöst, wie man sie üblicherweise gegenüber Mitmenschen zeigt. Dabei adressieren wir vier Aspekte der Media Equation Forschung: Negativität, Quellenorientierung, Spezialisierung und die Computers-Are-Social-Actors-Hypothese. Abschließend ziehen wir Schlussfolgerungen für qualitative Datenerhebungen, Design und Evaluation von Technik in der Akutmedizin, und diskutieren, wie die Zusammenarbeit von Mensch und Maschine im Team unterstützt werden kann.
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- “It's okay, honey… shhh…” - The Media Equation and Computers-Are-Social-Actors-Hypothesis in Acute Care: “Ist ja gut, Schätzelein… shhh…” - Die Media Equation und Computers-Are-Social-Actors-Hypothese in der Akutmedizin
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