Walid Hamri
ABSTRACT
Like most video consumed today, live sports is available as a streaming app that runs on any device and offers a modern user experience. Sports rights still have to be enforced in this "watch anywhere" environment and require more sophisticated rules than the dreaded blackouts of legacy cable television.
ANSI/SCTE 224 [1] or ESNI (Event Scheduling and Notification Interface), defines a web interface for programmers to distribute rich schedules and content policies to affiliates or distribution platforms. Applied to regional sports, SCTE-224 can be used to define linear channel variants intended to specific audiences. A streaming video platform can then exploit the SCTE-224 data to create and deliver the correct linear content to viewers.
This paper will explain how SCTE-224 and the creation of channel variants was implemented for the Bally Sports services using a single programming workflow for IP, Satellite and OTT delivery. We will also cover how server-side ad insertion is combined with channel variants delivery to provide regionalization plus monetization at scale for one of the biggest sports streaming platforms in production today.
- Society of Cable Telecommunications Engineers (SCTE). 2015. Event Scheduling and Notification Interface. https://www.scte.org/documents/3679/ANSI_SCTE_224_2021.pdfGoogle Scholar
Index Terms
- SCTE-224 and channel variants for a streamlined content delivery
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