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Dynamic Product Image Generation and Recommendation at Scale for Personalized E-commerce

Published: 08 October 2024 Publication History

Abstract

Coupling latent diffusion based image generation with contextual bandits enables the creation of eye-catching personalized product images at scale that was previously either impossible or too expensive. In this paper we showcase how we utilized these technologies to increase user engagement with recommendations in online retargeting campaigns for e-commerce.

References

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Wei Chu, Lihong Li, Lev Reyzin, and Robert Schapire. 2011. Contextual Bandits with Linear Payoff Functions. In Proceedings of the Fourteenth International Conference on Artificial Intelligence and Statistics(Proceedings of Machine Learning Research, Vol. 15), Geoffrey Gordon, David Dunson, and Miroslav Dudík (Eds.). PMLR, Fort Lauderdale, FL, USA, 208–214. https://proceedings.mlr.press/v15/chu11a.html
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Lihong Li, Wei Chu, John Langford, and Robert E. Schapire. 2010. A contextual-bandit approach to personalized news article recommendation. In Proceedings of the 19th international conference on World wide web(WWW ’10). ACM. https://doi.org/10.1145/1772690.1772758
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Robin Rombach, Andreas Blattmann, Dominik Lorenz, Patrick Esser, and Björn Ommer. 2022. High-resolution image synthesis with latent diffusion models. In Proceedings of the IEEE/CVF conference on computer vision and pattern recognition. 10684–10695.
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    cover image ACM Conferences
    RecSys '24: Proceedings of the 18th ACM Conference on Recommender Systems
    October 2024
    1438 pages
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Published: 08 October 2024

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    Author Tags

    1. contextual bandit
    2. ctr
    3. recommender systems
    4. stable diffusion

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