ABSTRACT
The localization of transnational corporate websites requires a strategy for designing usable web interfaces that can be easily accessed and understood by international audiences. With a discussion of a pilot study of cultural markers in two multilingual websites, this paper explores how we might accomplish website localization more effectively by defining criteria, searching for efficient and effective strategies and techniques, and evaluating current practices.
- 1.Bacak, W. Trends in Translation. Intercom (2000, May), 22- 23.Google Scholar
- 2.Barber, W. and Badre, A. (1998). Culturability: The Merging of Culture and Usability in Proceedings of the 4 th Conference on Human Factors and the Web (Basking Ridge NJ, June 1998), htttp://www.research.microsoft.com/users/marycz/hfweb98 /barber/index.htmGoogle Scholar
- 3.CyberAtlas (Jan.11, 2001). Global Internet Population Moves Away from US. http://cyberatlas.internet.com/big_picture/geographics/print /0,,5911_558061,00.htmlGoogle Scholar
- 4.Gillette, D. Web Design for International Audiences. Intercom (1999, May), 15-17.Google Scholar
- 5.Gribbons, W., M. (1997). Designing for the Global Community in Proceedings of IEEE International Professional Communication Conference (Salt Lake City UT, 1997), 261-273.Google Scholar
- 6.Hall, E. The Dance of Life. Anchor Books, NY, 1983.Google Scholar
- 7.Hall, E., & Hall, M. Understanding Cultural Differences. Intercultural Press, ME, 1990.Google Scholar
- 8.Marcus, A., Armitage, J., & Frank, V. (1999). Globalization of User-Interface Design for the Web in Proceedings of the 5 th Conference on Human Factors and the Web (Gaithersburg MD, June 1999). http://zing.ncsl.nist.gov/hfweb/proceedings/marcus/index.ht mlGoogle Scholar
- 9.Sheppard, C. and Scholtz, J. (1999). The Effects of Cultural Markers on Web Site in Proceedings of the 5 th Conference on Human Factors and the Web (Gaithersburg MD, June 1999). http://zing.ncsl.nist.gov/hfweb/proceedings/sheppard/index. htmlGoogle Scholar
- 10.Schriver, K. A. Dynamics in Document Design. John Wiley, NY, 1997. Google ScholarDigital Library
- 11.Spinuzzi, C. (1999). Grappling with Distributed Usability: A Cultural-Historical Examination of Documentation Genres Over Four Decades in SIGDOC Proceedings 1999, 16-21. Google ScholarDigital Library
- 12.Xerox PARC User Interface Research Group (2000). Information Visualization. htttp://www.parc.xerox.com/istl/projects/uir/projects/Infor mationVisualization.htmlGoogle Scholar
- 13.WebOfCulture (July 2001). Statistics. http://www.webofculture.com/updates/global_update_july_ 2001.htmlGoogle Scholar
- Building a culturally-competent corporate web site: an exploratory study of cultural markers in multilingual web design
Recommendations
Building a Culturally-Competent Web Site: A Cross-Cultural Analysis of Web Site Structure
The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site ...
Evaluating web page and web site usability
ACM-SE 44: Proceedings of the 44th annual Southeast regional conferenceAs the number of Web sites continue to increase, so too does the importance of Web page/Web site usability. This paper describes what constitutes Web page/Web site usability and how it can be measured.
Cross-Culture and Website Design: Cultural Movements and Settled Cultural Variables
IDGD '09: Proceedings of the 3rd International Conference on Internationalization, Design and Global Development: Held as Part of HCI International 2009This paper reports on research carried out to determine the settled as well as other types of cultural markers including interface design elements and cultural dimensions that are appropriate to be used for cultural-centered website design and ...
Comments