John V. Harrison
ABSTRACT
Since the late 1990's significant work has been performed towards developing advertising and marketing technologies based on the Internet. Many of these techniques promise to allow organizations to market to customer segments with a size of one, i.e., provide tailored advertising and customer service to each individual customer. Both the Internet, and also the customer's workstation or PDA, are utilized for banner advertisements, email marketing, pop-up browser windows and mechanisms for state retention to simplify the user's buying experience (cookies).
- Global Insight Corporation, "Outlook for Advertising and Media", http://www.globalinsight.com, 2002.Google Scholar
Index Terms
- The digital signage exchange: a virtual marketplace for out-of-home digital advertising
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