Examining the impact of business intelligence related practices on organisational performance in Oman
by Robin Zarine; Muhammad Saqib
International Journal of Business Intelligence and Data Mining (IJBIDM), Vol. 21, No. 2, 2022

Abstract: Business intelligence can greatly enhance organisational capabilities in devising profitable business actions and activities. It provides understanding of both current and future trends relating to customers, markets, competitors, or regulatory, and most importantly, the understanding of organisations' own capabilities to compete. Business intelligence is arguably one of the key drivers to organisational competitiveness. This paper looks at examining the extent to which organisations in Oman embrace business intelligence and the contributions of the different business intelligence components on organisational performance. Quantitative empirical approach is used with Microsoft Excel data analysis toolpack as the investigative tool to analyse and develop a regression model to better understand the impact of business intelligence related components on organisational performance. The finding shows a strong correlation between business intelligence and organisational performance. It also shows that by having the right IT functionalities with capable employees using them are the key to performance enhancement. Furthermore, having IT infrastructure without the appropriate functionalities and personnel or not embracing business intelligence will not result in any performance gain.

Online publication date: Thu, 11-Aug-2022

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