Mobile food ordering apps adoption: an empirical study based on the transactional theory of stress and coping
by María Eugenia Rodríguez-López; Francisco Liébana-Cabanillas; Elena Higueras-Castillo; Luis Doña-Toledo
International Journal of Mobile Communications (IJMC), Vol. 24, No. 2, 2024

Abstract: Mobile food ordering apps (MFOAs) are defined as mobile applications that smartphone users can download and use to access restaurants, view a menu, place orders, and pay. Given its untact nature, the interest of researchers is growing in the wake of the pandemic, but the effects of the concern derived from it and the stress caused by this environmental variable have not been studied. The aim of this study is the pioneering application of the transactional theory of stress and coping in the use of MFOA's that reflects the concerns over customer health and the psychological processes behind customer health management. The results of a structural equation modelling analysis of a sample of 247 Spanish individuals indicated that health concerns affected the appraisal of MFOA's as an opportunity for well-being. Intentions towards their use were mainly determined by the coping strategies of the individuals, based on the solution to the problem and to a lesser extent on prior use of paid apps. Interesting implications at both a public and a private level are drawn from the results.

Online publication date: Thu, 01-Aug-2024

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