For Advanced Television Systems Committee (ATSC) digital terrestrial broadcasting systems, a transmitter identification (TxID) technique is introduced to analyze interference among broadcasting transmitters in single frequency networks (SFN). Based on the TxID analysis results, the transmit power and emission time delay of each broadcasting transmitter can be adjusted to minimize the effects of co- and adjacent- channel interference. For this reason, TxID has been recognized as an important feature in SFN configurations for ATSC 1.0 and 3.0 standards. Recently, there has been increasing interest in employing TxID for data transmission. This paper proposes a TxID based data transmission method for use with ATSC 1.0 and 3.0 standards. The major advantage of this data transmission method is its robustness while maintaining TxID properties. Simulations and laboratory tests demonstrate that the proposed technique can achieve a robust data transmission with backward compatibility to legacy ATSC 1.0 and 3.0 receivers.