This paper proposes a one-way ranging method using reference-based broadcasting messages. The method is based on impulse radio UWB (Ultra-wideband) for wireless sensor networks. The proposed method reduces traffic overheads and increases the ranging accuracy using frequency offsets and counter information based on virtually synchronized counters between RNs (Reference Nodes) and MNs (Mobile Nodes). Simulation results show that the proposed method can alleviate the ranging errors comparing to SDS-TWR (Symmetric Double-Sided Two-Way Ranging) method in terms of the frequency offset.