An accurate and rapid synchronization scheme is a prerequisite for achieving high-quality multimedia transmission for wireless handheld terminals, e.g. China multimedia mobile broadcasting (CMMB) system. In this paper, an efficient orthogonal frequency division multiplexing (OFDM) timing synchronization scheme, which is robust to the doubly selective fading channel, is proposed for CMMB system. TS timing is derived by performing an inverse sliding correlation (ISC) between the segmented Sync sequences in the Beacon, which possesses the inverse conjugate symmetry (ICS) characteristic. The ISC can provide sufficient correlative gain even in the ultra low signal noise ratio (SNR) scenarios. Moreover, a fast fine symbol timing method based on the auto-correlation property of Sync sequence is also presented. According to the detection strategy for the significant channel taps, the specific information about channel profile can be obtained. The advantages of the proposed timing scheme over the traditional ones have been demonstrated through both theoretical analysis and numerical simulations.