WBANs provide communication services in the vicinity of the human body. Since WBANs utilize both MICS frequency band for implant medical applications and ISM frequency band for medical and consumer electronics (CE) applications, MAC protocols in WBAN should be designed considering flexibility between medical and CE applications. In this letter, we identify the requirements of WBAN MAC protocols and propose a WBAN MAC protocol which satisfies the requirements. In order to provide transmission flexibility for various applications, we present the dynamic CFP allocation and opportunity period. Extensive simulation results show that the proposed protocol achieves improved throughput and latency in WBAN environment compared with IEEE 802.15.4.