In this paper, a new adaptive online price control scheme is formalized based on the Stackelberg game model. To provide the most desirable network performance, the proposed scheme consists of two different control mechanisms; user-based and operator-based mechanisms. By using the hierarchical interaction strategy, control decisions in each mechanism act cooperatively and collaborate with each other to satisfy conflicting performance criteria. With a simulation study, the proposed scheme can adaptively adjust the network price to approximate an optimized solution under widely diverse network situations.