Development of information and communication technology and Internet gave education an additional incentive and opened new possibilities in education. Today the importance of education, improvement of the educational process and education as initial capital are increasingly highlighted, and the word combination “society of knowledge” is frequently mentioned. The Internet has made information more accessible, but it has also enabled unauthorized taking up and plagiarism of someone else's content, sometimes unintentionally, out of pure ignorance, and sometimes intentionally. It is therefore not surprising that today the discussion on academic integrity and safeguarding of academic integrity is increasing. In this endeavour, the academic world increasingly uses antiplagiarism software, i.e. verification systems for authenticity of academic papers, as a means for dealing with nonacademic actions. On the basis of a conducted survey the attitudes of students of undergraduate and graduate studies on the Tourism and Communication Sciences Section of the University of Zadar were analysed on the use of Turnitin system, the mode of approach, benefits and disadvantages of the system, self-evaluation of students on the contribution of Turnitin to the quality of academic papers, and thus education as a whole. The paper gives particular attention to understanding of the notion of academic integrity, quotation, paraphrasing and plagiarism. Method of descriptive statistics was used for presentation and interpretation of research results.