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In the new century of global competition, the wise companies try to supply the modular generalized product which integrates tangible physical product and intangible service. To deal with the module clustering process of the integrated service generalized product, we adopt a broader concept “Affordance” as the base of generalized product design and propose a practical matrix based method-Modular Affordance Deployment (MAD). And we use vacuum cleaner as an illustrated example to show the complete MAD process that cluster modules for the integrated service generalized product.
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