Models for selecting the marketing promotional modes of new energy vehicles financial leasing with fuzzy number intuitionistic fuzzy information

Article type: Research Article

Authors: Luo, Wen-Qi

Affiliations: College of Finance and Economics, Jiangxi University of Technology, Nanchang, Jiangxi, China | Tel./Fax: +86 13576962303; E-mail: [email protected]

Abstract: In this paper, we study on the multiple attribute decision making problems for selecting the marketing promotional modes of new energy vehicles financial leasing with the fuzzy number intuitionistic fuzzy information. We first introduce some operations on the fuzzy number intuitionistic fuzzy sets. To determine the attribute weights, a model based on the information entropy, by which the attribute weights can be determined, is established. We utilize the fuzzy number intuitionistic fuzzy Hamacher weighted geometric (FNIFHWG) operator to aggregate the fuzzy number intuitionistic fuzzy information corresponding to each alternative, and then rank the alternatives and select the most desirable one(s) according to the score function and accuracy function. Finally, to show the effectiveness of the proposed method, we give an example to select the marketing promotional modes of new energy vehicles financial leasing with the fuzzy number intuitionistic fuzzy information.

Keywords: Multiple attribute decision making (MADM), fuzzy number intuitionistic fuzzy sets, fuzzy number intuitionistic fuzzy hamacher weighted geometric (FNIFHWG) operator, marketing promotional modes, new energy vehicles, financial leasing

DOI: 10.3233/KES-170364

Journal: International Journal of Knowledge-based and Intelligent Engineering Systems, vol. 21, no. 4, pp. 203-210, 2017