REGIONAL TOURISM NETWORKS: THE NEXUS BETWEEN ICT DIFFUSION AND CHANGE IN AUSTRALIA
This article reports the outcomes of a study on the nature of the change process when a regional tourism network seeks to adopt e-commerce. The study builds on Rogers' seminal work on the diffusion of innovations and makes a unique contribution to existing ICT diffusion studies by its focus on the nature of the network links and by its application of an action-oriented methodology to untangle the effects of the embedded network structure. The study suggests a strong relationship between diffusion and network positioning, both in terms of place (status and position in the network) and space (the geographic make-up of the network). Diffusion additionally hinged on network cohesion and actors' trust in and engagement with the network.
Keywords: Change; Collaboration; Learning; Social capital; Tourism networks; Trust; e-Commerce
Document Type: Research Article
Affiliations: Centre for Regional Innovation & Competitiveness, University of Ballarat, Ballarat, Vic 3353, Australia
Publication date: 01 January 2003
- Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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