Is the Advertising Effect of Virtual Experience Always Better or Contingent on Different Travel Destinations?
Virtual experience has started to play a significant role in marketing and promotion of the tourism industry. This study aimed to examine the comprehensive advertising effects of the interaction between the methods of presentation (brochures and virtual experience) and the types of travel destination (natural parks and theme parks). The results of the experimental study demonstrated that methods of advertisement using virtual experience had a greater effect on theme parks than natural parks. Additionally, the effects of using brochures and virtual experience as advertising methods did not reveal any significant differences when directed at natural parks. This research concluded that it is critical to take into consideration the characteristics of the promoted targets when choosing the appropriate media of advertising.
Keywords: BROCHURES; COMPREHENSIVE ADVERTISING EFFECTS; NATURAL PARKS AND THEME PARKS; VIRTUAL EXPERIENCE
Document Type: Research Article
Publication date: 01 January 2007
- Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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