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Media Convergence and Cloud Technologies: Smart Storage, Better Workflows

Media Convergence and Cloud Technologies: Smart Storage, Better Workflows

Mirko Lorenz, Linda Rath-Wiggins, Wilfried Runde, Alberto Messina, Paola Sunna, Giorgio Dimino, Maurizio Montagnuolo, Roberto Borgotallo
Copyright: © 2013 |Pages: 13
ISBN13: 9781466639348|ISBN10: 1466639342|EISBN13: 9781466639355
DOI: 10.4018/978-1-4666-3934-8.ch009
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MLA

Lorenz, Mirko, et al. "Media Convergence and Cloud Technologies: Smart Storage, Better Workflows." Data Intensive Storage Services for Cloud Environments, edited by Dimosthenis Kyriazis, et al., IGI Global, 2013, pp. 132-144. https://doi.org/10.4018/978-1-4666-3934-8.ch009

APA

Lorenz, M., Rath-Wiggins, L., Runde, W., Messina, A., Sunna, P., Dimino, G., Montagnuolo, M., & Borgotallo, R. (2013). Media Convergence and Cloud Technologies: Smart Storage, Better Workflows. In D. Kyriazis, A. Voulodimos, S. Gogouvitis, & T. Varvarigou (Eds.), Data Intensive Storage Services for Cloud Environments (pp. 132-144). IGI Global. https://doi.org/10.4018/978-1-4666-3934-8.ch009

Chicago

Lorenz, Mirko, et al. "Media Convergence and Cloud Technologies: Smart Storage, Better Workflows." In Data Intensive Storage Services for Cloud Environments, edited by Dimosthenis Kyriazis, et al., 132-144. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3934-8.ch009

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Abstract

Why do media organizations look out for cloud storage? In short, the media industry as a whole is facing various challenges. Due to digital convergence there is more material, less time, and multiple channels to fill, while budgets get smaller. TV, video on demand, and mobile content have become big drivers in pushing a search for innovative storage solutions. In addition to that, the opportunity to work with raw data, which can be used for deeper analysis, mapping, visualization, and personalized services is another aspect of why there is a need for novel storage solutions, preferably in the cloud. The media industry could lower production costs and increase speed to market of time critical reporting. This book chapter provides an overview of how far VISION Cloud can provide novel concepts for these demands.

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