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Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price

Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price

Yoshifumi Bizen, Keisuke Kishida, Shoji Nogi, Koji Kawakami, Hisashi Yoshida
Copyright: © 2018 |Volume: 9 |Issue: 1 |Pages: 10
ISSN: 1947-9638|EISSN: 1947-9646|EISBN13: 9781522544449|DOI: 10.4018/IJABIM.2018010102
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MLA

Bizen, Yoshifumi, et al. "Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price." IJABIM vol.9, no.1 2018: pp.13-22. http://doi.org/10.4018/IJABIM.2018010102

APA

Bizen, Y., Kishida, K., Nogi, S., Kawakami, K., & Yoshida, H. (2018). Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price. International Journal of Asian Business and Information Management (IJABIM), 9(1), 13-22. http://doi.org/10.4018/IJABIM.2018010102

Chicago

Bizen, Yoshifumi, et al. "Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price," International Journal of Asian Business and Information Management (IJABIM) 9, no.1: 13-22. http://doi.org/10.4018/IJABIM.2018010102

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Abstract

In recent years, comprehensive community sports clubs have offering several kinds of sports classes for children. However, there are no clear criteria about the prices charged for these classes. At the same time, to meet members' satisfaction levels, it is very important for managers of comprehensive community sports clubs to understand the fair value of the classes. The purpose of this article is to clarify parents' internal reference price of the monthly fee for their children's sports activities through price sensitivity measurement. As a part of the research, a survey of parents whose children participate in sports classes at the comprehensive community sports clubs was conducted. Over a period of two weeks, 327 questionnaires were distributed and 219 were collected. The results revealed that the range of acceptable price is between 3,372 yen and 5,212 yen, and that a price range between 3,372 yen and 4,672 yen is considered affordable.

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