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Mediated Hook-Up: Gratifications and Psychological Attributes as Predictors of Chinese College Students' Hook-up Behaviors

Mediated Hook-Up: Gratifications and Psychological Attributes as Predictors of Chinese College Students' Hook-up Behaviors

Yuchao Zhao, Yuan Wang
Copyright: © 2018 |Volume: 8 |Issue: 3 |Pages: 17
ISSN: 2155-7136|EISSN: 2155-7144|EISBN13: 9781522545774|DOI: 10.4018/IJCBPL.2018070105
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MLA

Zhao, Yuchao, and Yuan Wang. "Mediated Hook-Up: Gratifications and Psychological Attributes as Predictors of Chinese College Students' Hook-up Behaviors." IJCBPL vol.8, no.3 2018: pp.48-64. http://doi.org/10.4018/IJCBPL.2018070105

APA

Zhao, Y. & Wang, Y. (2018). Mediated Hook-Up: Gratifications and Psychological Attributes as Predictors of Chinese College Students' Hook-up Behaviors. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 8(3), 48-64. http://doi.org/10.4018/IJCBPL.2018070105

Chicago

Zhao, Yuchao, and Yuan Wang. "Mediated Hook-Up: Gratifications and Psychological Attributes as Predictors of Chinese College Students' Hook-up Behaviors," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 8, no.3: 48-64. http://doi.org/10.4018/IJCBPL.2018070105

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Abstract

This study explores the uses and sought gratifications of MoMo—a location-based real-time app, among Chinese college students seeking for hook-ups. The results show that MoMo users were motivated by two gratifications—sexual freedom and online inclusion. Results from regression analysis illustrated that loneliness was a strong predictor of both gratifications. Additionally, loneliness, self-esteem, and to a lesser extent, both gratifications significantly predicted patterns of MoMo usage for hook-up. This study has filled the research gap between the examination of youth-hook-up app relationship in China and the exploration of heterosexual college community's gratifications-sought from MoMo use.

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