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Role of Consumer Engagement as Mediator Between Social Network Marketing and Consumer Purchase IntentionProceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)10.2991/978-94-6463-234-7_100 Article
Understanding the Influencing Mechanism of Users’ Purchase Intention and Mediating Effect of Trust in Streamer: A Socio-Technical PerspectiveJournal of Law and Sustainable Development10.55908/sdgs.v11i9.1286
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