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Online Interaction with Millenials: Institution vs. Community

Online Interaction with Millenials: Institution vs. Community

Kurt Komaromi, Fahri Unsal, G. Scott Erickson
Copyright: © 2013 |Volume: 3 |Issue: 1 |Pages: 17
ISSN: 1947-3435|EISSN: 1947-3443|EISBN13: 9781466630505|DOI: 10.4018/ijcwt.2013010104
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MLA

Komaromi, Kurt, et al. "Online Interaction with Millenials: Institution vs. Community." IJCWT vol.3, no.1 2013: pp.46-62. http://doi.org/10.4018/ijcwt.2013010104

APA

Komaromi, K., Unsal, F., & Erickson, G. S. (2013). Online Interaction with Millenials: Institution vs. Community. International Journal of Cyber Warfare and Terrorism (IJCWT), 3(1), 46-62. http://doi.org/10.4018/ijcwt.2013010104

Chicago

Komaromi, Kurt, Fahri Unsal, and G. Scott Erickson. "Online Interaction with Millenials: Institution vs. Community," International Journal of Cyber Warfare and Terrorism (IJCWT) 3, no.1: 46-62. http://doi.org/10.4018/ijcwt.2013010104

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Abstract

Trust in exchanges is an important concept in business and has become of topic of some interest in e-commerce. Substantial work has been done on how institutional mechanisms, technology, word-of-mouth, and numerous other variables affect trust in a website and potential customers’ willingness to conduct business there. This study continues that line of research by considering how the millennial generation perceives the trustworthiness of three types of online sites: a retailer, an auction site, and a social networking site. Little work has been done on whether social network sites have more or less trust than other types of websites and what aspects of trust are affected. Given the broad trend toward utilizing these social network sites for commercial purposes, it makes sense to assess how targeted users view and interact with them. This study presents preliminary data on all of these issues, suggesting that there do appear to be differences between social network sites and more traditional online vendors.

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