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An Empirical Investigation of Internet Users' Perceptions towards National and International e-Shops

An Empirical Investigation of Internet Users' Perceptions towards National and International e-Shops

Vaggelis Saprikis
Copyright: © 2015 |Volume: 7 |Issue: 2 |Pages: 15
ISSN: 1937-9633|EISSN: 1937-9641|EISBN13: 9781466676749|DOI: 10.4018/IJEA.2015070104
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MLA

Saprikis, Vaggelis. "An Empirical Investigation of Internet Users' Perceptions towards National and International e-Shops." IJEA vol.7, no.2 2015: pp.45-59. http://doi.org/10.4018/IJEA.2015070104

APA

Saprikis, V. (2015). An Empirical Investigation of Internet Users' Perceptions towards National and International e-Shops. International Journal of E-Adoption (IJEA), 7(2), 45-59. http://doi.org/10.4018/IJEA.2015070104

Chicago

Saprikis, Vaggelis. "An Empirical Investigation of Internet Users' Perceptions towards National and International e-Shops," International Journal of E-Adoption (IJEA) 7, no.2: 45-59. http://doi.org/10.4018/IJEA.2015070104

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Abstract

Nowadays, the broad Internet utilization and the advancement of Information and Communication Technologies (ICT) have greatly changed the way goods and services are bought and sold. As a consequence, even more online users prefer not only to shop online, but also purchase abroad taking advantage of Internet's limitless feature. Thus, technology's success has stimulated the process of cross-border e-shopping, allowing fast, less costly communication, as well as access to a wider variety of goods and services. The purpose of this consumer-oriented approach paper is to examine the perceptions of Greek Internet users concerning e-shops. In specific, it aims to reveal if there are differences on users' perceptions regarding Greek versus international e-shops, as even more individuals visit non-domestic online stores for their e-purchases. Hence, it provides tangible results to an under-explored area of online shopping and shed light on the difficulty of understanding important aspects of e-shopping behavior; presenting vital implications to both academia and practitioners.

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