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Evaluating the Effects of Personality on Continuance Intention of Online User: An Empirical Study of Online Forum System in Taiwan

Evaluating the Effects of Personality on Continuance Intention of Online User: An Empirical Study of Online Forum System in Taiwan

Chorng-Shyong Ong, Michael Yu-Ching Lin
Copyright: © 2018 |Volume: 10 |Issue: 1 |Pages: 19
ISSN: 1937-9633|EISSN: 1937-9641|EISBN13: 9781522543442|DOI: 10.4018/IJEA.2018010103
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MLA

Ong, Chorng-Shyong, and Michael Yu-Ching Lin. "Evaluating the Effects of Personality on Continuance Intention of Online User: An Empirical Study of Online Forum System in Taiwan." IJEA vol.10, no.1 2018: pp.34-52. http://doi.org/10.4018/IJEA.2018010103

APA

Ong, C. & Lin, M. Y. (2018). Evaluating the Effects of Personality on Continuance Intention of Online User: An Empirical Study of Online Forum System in Taiwan. International Journal of E-Adoption (IJEA), 10(1), 34-52. http://doi.org/10.4018/IJEA.2018010103

Chicago

Ong, Chorng-Shyong, and Michael Yu-Ching Lin. "Evaluating the Effects of Personality on Continuance Intention of Online User: An Empirical Study of Online Forum System in Taiwan," International Journal of E-Adoption (IJEA) 10, no.1: 34-52. http://doi.org/10.4018/IJEA.2018010103

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Abstract

This article describes how personality traits have rarely been used to discuss the emerging topic of information systems continued usage. Confirmation and perceived usefulness constructs are the most salient factor in post-adoption researches and represents the essence of IS continuance model. This article proposes to connect personality traits to IS continued usage through exploring the relation of five-factor models to confirmation and perceived usefulness using appraisal theory of emotion as a lens. The results would be useful to IS designers, administrators or policy makers. A survey of 293 college students was examined using structural equation modeling analysis. The initial results showed some promising support for the effect of personality traits on the factor of confirmation but not on perceived usefulness.

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