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Examining User Adoption of Mobile Augmented Reality Applications

Examining User Adoption of Mobile Augmented Reality Applications

Tao Zhou
Copyright: © 2018 |Volume: 10 |Issue: 2 |Pages: 13
ISSN: 1937-9633|EISSN: 1937-9641|EISBN13: 9781522543459|DOI: 10.4018/IJEA.2018070103
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MLA

Zhou, Tao. "Examining User Adoption of Mobile Augmented Reality Applications." IJEA vol.10, no.2 2018: pp.37-49. http://doi.org/10.4018/IJEA.2018070103

APA

Zhou, T. (2018). Examining User Adoption of Mobile Augmented Reality Applications. International Journal of E-Adoption (IJEA), 10(2), 37-49. http://doi.org/10.4018/IJEA.2018070103

Chicago

Zhou, Tao. "Examining User Adoption of Mobile Augmented Reality Applications," International Journal of E-Adoption (IJEA) 10, no.2: 37-49. http://doi.org/10.4018/IJEA.2018070103

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Abstract

As an emerging service, mobile augmented reality (AR) applications have not received wide adoption among users. This may affect the successful implementation of AR. Integrating both perspectives of the unified theory of acceptance and use of technology (UTAUT) and flow theory, this research examined user adoption of mobile AR applications. The results indicated that performance expectancy and the flow experience consisting of perceived enjoyment, attention focus and perceived control significantly affect usage intention, which in turn affects actual usage behaviour. The results imply that service providers need to improve the perceived utility and user experience in order to facilitate user adoption of mobile AR applications.

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