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Analyzing the Impact of Game Vendors' Actions on the Monetary Value of Virtual Goods

Analyzing the Impact of Game Vendors' Actions on the Monetary Value of Virtual Goods

Kay F. Hildebrand, Tim A. Majchrzak
Copyright: © 2014 |Volume: 10 |Issue: 1 |Pages: 20
ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781466653832|DOI: 10.4018/ijebr.2014010103
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MLA

Hildebrand, Kay F., and Tim A. Majchrzak. "Analyzing the Impact of Game Vendors' Actions on the Monetary Value of Virtual Goods." IJEBR vol.10, no.1 2014: pp.33-52. http://doi.org/10.4018/ijebr.2014010103

APA

Hildebrand, K. F. & Majchrzak, T. A. (2014). Analyzing the Impact of Game Vendors' Actions on the Monetary Value of Virtual Goods. International Journal of E-Business Research (IJEBR), 10(1), 33-52. http://doi.org/10.4018/ijebr.2014010103

Chicago

Hildebrand, Kay F., and Tim A. Majchrzak. "Analyzing the Impact of Game Vendors' Actions on the Monetary Value of Virtual Goods," International Journal of E-Business Research (IJEBR) 10, no.1: 33-52. http://doi.org/10.4018/ijebr.2014010103

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Abstract

Computer games have become an influential socio-economic phenomenon. Millions of people play online games regularly. At the same time, game vendors' revenues are increasing. As a new emergence, virtual (i.e. in-game) goods are traded for real money. However, not much research has been conducted on the monetary effects of virtual economies. Therefore, the authors present the theoretical background and a study aiming to understand how game vendors' actions reflect on the monetary value of virtual goods. The study is based on a huge dataset gained from Web shops that were monitored over a period of several months. The data was analysed in order to find out whether effects known from real economies apply to their virtual counterparts. A reset of the virtual economy allowed us to exactly follow price developments. The authors present and discuss their findings, as well as derive directions for future research.

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