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Determinants of B2B E-Marketplace Adoption: An Empirical Study of Indian Small Firms

Determinants of B2B E-Marketplace Adoption: An Empirical Study of Indian Small Firms

Pallavi Upadhyaya, P. Mohan, Manjunatha Prasad Karantha
Copyright: © 2017 |Volume: 13 |Issue: 4 |Pages: 15
ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781522511441|DOI: 10.4018/IJEBR.2017100104
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MLA

Upadhyaya, Pallavi, et al. "Determinants of B2B E-Marketplace Adoption: An Empirical Study of Indian Small Firms." IJEBR vol.13, no.4 2017: pp.55-69. http://doi.org/10.4018/IJEBR.2017100104

APA

Upadhyaya, P., Mohan, P., & Karantha, M. P. (2017). Determinants of B2B E-Marketplace Adoption: An Empirical Study of Indian Small Firms. International Journal of E-Business Research (IJEBR), 13(4), 55-69. http://doi.org/10.4018/IJEBR.2017100104

Chicago

Upadhyaya, Pallavi, P. Mohan, and Manjunatha Prasad Karantha. "Determinants of B2B E-Marketplace Adoption: An Empirical Study of Indian Small Firms," International Journal of E-Business Research (IJEBR) 13, no.4: 55-69. http://doi.org/10.4018/IJEBR.2017100104

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Abstract

Development of Micro, Small and Medium Enterprise (MSME) sector in India has been a priority issue. They constitute 95 percent of total industrial units, provide huge employment opportunities and contribute significantly to GDP. Prior research indicates that B2B e-marketplace offers ample opportunities for MSMEs to access global markets and enhances their competitiveness. There is limited empirical research on B2B e-marketplace use by Indian MSMEs, as also on the factors that influence their adoption. As adoption of B2B e-marketplace is in its growth stage in India, there is a need to understand the factors that influence the adoption. Based on the theoretical frameworks of Diffusion of Innovation, Institutional theory and Transaction cost theory, a conceptual framework that identifies organization, environment, product and e-marketplace related factors influencing adoption is developed. Using the data from 122 MSMEs, the significant factors that influence adoption of B2B e-marketplace are identified. The practical implications for the B2B e-marketplace service providers are also discussed.

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