Factors Influencing Online Purchase Intention in Qatar

Lubna Alkailani, Emad Ahmed Abu-Shanab

Source Title: International Journal of E-Business Research (IJEBR)17(3)

ISSN: 1548-1131|EISSN: 1548-114X|EISBN13: 9781799859604|DOI: 10.4018/IJEBR.2021070101

MLA

Alkailani, Lubna, and Emad Ahmed Abu-Shanab. "Factors Influencing Online Purchase Intention in Qatar." IJEBR vol.17, no.3 2021: pp.1-21. http://doi.org/10.4018/IJEBR.2021070101

APA

Alkailani, L. & Abu-Shanab, E. A. (2021). Factors Influencing Online Purchase Intention in Qatar. International Journal of E-Business Research (IJEBR), 17(3), 1-21. http://doi.org/10.4018/IJEBR.2021070101

Chicago

Alkailani, Lubna, and Emad Ahmed Abu-Shanab. "Factors Influencing Online Purchase Intention in Qatar," International Journal of E-Business Research (IJEBR) 17, no.3: 1-21. http://doi.org/10.4018/IJEBR.2021070101

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Abstract

This study investigated the factors influencing consumers' purchase intention from online stores in Qatar. Moreover, it tried to verify if payment method moderates the relationships concerning the suggested factors and online purchase intention. This research extended the theory of reasoned behavior (TRA) with trust as a predictor and payment method as a moderator. A total of 283 valid responses were collected from Qatari residents through an online questionnaire and analyzed the data to test the research hypotheses. The findings of this research indicated that all proposed factors significantly influenced online purchase intention. Results also indicated that there is no moderation effect of payment method on the proposed hypotheses. Further investigations revealed that all proposed factors significantly affect the online purchase intention for customers who prefer to use credit card payment. Managerial implications and recommendations were presented in addition to the study limitations and suggestions for future research.