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Developing Forecasting Model in Thailand Fashion Market Based on Statistical Analysis and Content-Based Image Retrieval

Developing Forecasting Model in Thailand Fashion Market Based on Statistical Analysis and Content-Based Image Retrieval

Komaek Kawinakrathiti, Suphakant Phimoltares, Patcha Utiswannakul
Copyright: © 2015 |Volume: 5 |Issue: 1 |Pages: 15
ISSN: 1947-8585|EISSN: 1947-8593|EISBN13: 9781466677579|DOI: 10.4018/IJEEI.2015010103
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MLA

Kawinakrathiti, Komaek, et al. "Developing Forecasting Model in Thailand Fashion Market Based on Statistical Analysis and Content-Based Image Retrieval." IJEEI vol.5, no.1 2015: pp.32-46. http://doi.org/10.4018/IJEEI.2015010103

APA

Kawinakrathiti, K., Phimoltares, S., & Utiswannakul, P. (2015). Developing Forecasting Model in Thailand Fashion Market Based on Statistical Analysis and Content-Based Image Retrieval. International Journal of E-Entrepreneurship and Innovation (IJEEI), 5(1), 32-46. http://doi.org/10.4018/IJEEI.2015010103

Chicago

Kawinakrathiti, Komaek, Suphakant Phimoltares, and Patcha Utiswannakul. "Developing Forecasting Model in Thailand Fashion Market Based on Statistical Analysis and Content-Based Image Retrieval," International Journal of E-Entrepreneurship and Innovation (IJEEI) 5, no.1: 32-46. http://doi.org/10.4018/IJEEI.2015010103

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Abstract

Traditional trend forecasting process in Thailand fashion industry was challenged by a fast fashion. In this paper, the Content-Based Image Retrieval (CBIR) technique is utilized for retrieval of a fashion trendsetter in fast fashion influence. Firstly, six fashion theories were implemented as 12 variables affecting the trendsetter. Cluster analysis, and factor analysis approach were used to find out the source of a fashion trendsetter as well. Cluster analysis separated all samples into three groups with different fashion ways. Moreover, factor analysis technique grouped all variables into three important factors. From such techniques, Internet media clearly is the best source of a fashion trendsetter. In the authors' model, traditional forecasting sources were added up with a fast fashion influence from CBIR. Then, the CBIR was evaluated in terms of efficiency compared with a real fashion expert in the Thai fashion industry. From statistical test, spatial color distribution yields high efficiency in selecting similar fashion style as a fashion expert.

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