Welcome to the InfoSci Platform
Reference Hub1
Concept and Application of Entrepreneurship Business Canvas Abstract

Concept and Application of Entrepreneurship Business Canvas Abstract

Fernando Almeida
Copyright: © 2017 |Volume: 7 |Issue: 2 |Pages: 21
ISSN: 1947-8585|EISSN: 1947-8593|EISBN13: 9781522512929|DOI: 10.4018/IJEEI.2017070102
Cite Article Cite Article

MLA

Almeida, Fernando. "Concept and Application of Entrepreneurship Business Canvas Abstract." IJEEI vol.7, no.2 2017: pp.23-43. http://doi.org/10.4018/IJEEI.2017070102

APA

Almeida, F. (2017). Concept and Application of Entrepreneurship Business Canvas Abstract. International Journal of E-Entrepreneurship and Innovation (IJEEI), 7(2), 23-43. http://doi.org/10.4018/IJEEI.2017070102

Chicago

Almeida, Fernando. "Concept and Application of Entrepreneurship Business Canvas Abstract," International Journal of E-Entrepreneurship and Innovation (IJEEI) 7, no.2: 23-43. http://doi.org/10.4018/IJEEI.2017070102

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The executive summary is a fundamental element of a business plan, being essential to present it in a concise, practical and objective manner. This article presents an innovative approach of building an executive summary that facilitates its creation and maintenance process. For this purpose, a canvas model framework consisting of five building blocks is proposed, respectively: product presentation, value proposition, marketing analysis, strategic positioning, and financial analysis. This framework was adopted and validated in the context of an entrepreneurship classroom. The findings indicate that three benefits stand out, namely the offer of a more focus tool, clear and concise and fast to build. The perception of these benefits is greater for students with previous experience as entrepreneurs, being independent to the origin course of students and their professional experience.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.