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E-Entrepreneurship and Innovation in Franchising

E-Entrepreneurship and Innovation in Franchising

Ye-Sho Chen
Copyright: © 2019 |Volume: 9 |Issue: 1 |Pages: 12
ISSN: 1947-8585|EISSN: 1947-8593|EISBN13: 9781522565765|DOI: 10.4018/IJEEI.2019010101
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MLA

Chen, Ye-Sho. "E-Entrepreneurship and Innovation in Franchising." IJEEI vol.9, no.1 2019: pp.1-12. http://doi.org/10.4018/IJEEI.2019010101

APA

Chen, Y. (2019). E-Entrepreneurship and Innovation in Franchising. International Journal of E-Entrepreneurship and Innovation (IJEEI), 9(1), 1-12. http://doi.org/10.4018/IJEEI.2019010101

Chicago

Chen, Ye-Sho. "E-Entrepreneurship and Innovation in Franchising," International Journal of E-Entrepreneurship and Innovation (IJEEI) 9, no.1: 1-12. http://doi.org/10.4018/IJEEI.2019010101

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Abstract

Franchising has been a popular approach to growing a business. Developing an effective strategy of e-entrepreneurship and innovation for growing a franchise business and making it resilient is also getting popular. In this article, the authors show that building up a good “family” relationship between the franchisor, the franchisees, and the communities is the real essence of franchising, and the e-entrepreneurship and innovation strategy shall be designed to enhance and advance the “family” relationship. Specifically, the authors discuss the strategy of how to make e-entrepreneurship and innovation “meaningful” in franchising. Future trends on making franchises resilient, cyber security and sustainability are also discussed.

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