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Exploring the Degree of Consumer Readiness for Self Service Technologies

Exploring the Degree of Consumer Readiness for Self Service Technologies

Maria Tsourela, Manos Roumeliotis
Copyright: © 2015 |Volume: 7 |Issue: 2 |Pages: 18
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781466677029|DOI: 10.4018/ijesma.2015040102
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MLA

Tsourela, Maria, and Manos Roumeliotis. "Exploring the Degree of Consumer Readiness for Self Service Technologies." IJESMA vol.7, no.2 2015: pp.25-42. http://doi.org/10.4018/ijesma.2015040102

APA

Tsourela, M. & Roumeliotis, M. (2015). Exploring the Degree of Consumer Readiness for Self Service Technologies. International Journal of E-Services and Mobile Applications (IJESMA), 7(2), 25-42. http://doi.org/10.4018/ijesma.2015040102

Chicago

Tsourela, Maria, and Manos Roumeliotis. "Exploring the Degree of Consumer Readiness for Self Service Technologies," International Journal of E-Services and Mobile Applications (IJESMA) 7, no.2: 25-42. http://doi.org/10.4018/ijesma.2015040102

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Abstract

Constant developments of technology and increases in labor costs are the two major reasons for the creation and continuous evolvement of technology-based self services. Consumers' technology readiness should be taken into account in predicting the perception and behavior of potential consumers towards Self Service Technologies. An empirical study of consumers' readiness to use technology based self-services was undertaken in Greece. A survey instrument was developed to investigate the relationship between technology readiness, attitude, perceived ease of use, usefulness and consumers readiness towards adoption of Self Service Technologies. The results showed that population's technology readiness, the attitude of potential consumers towards and perceived usefulness of Self Service Technologies, are the factors that mostly affect their final success, since they define the level of readiness towards these services on behalf of potential consumers.

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