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The Potential of Workshops vs Blogs for User Involvement in Service Innovation

The Potential of Workshops vs Blogs for User Involvement in Service Innovation

Hanne Westh Nicolajsen, Flemming Sørensen, Ada Scupola
Copyright: © 2016 |Volume: 8 |Issue: 4 |Pages: 19
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781466690356|DOI: 10.4018/IJESMA.2016100101
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MLA

Nicolajsen, Hanne Westh, et al. "The Potential of Workshops vs Blogs for User Involvement in Service Innovation." IJESMA vol.8, no.4 2016: pp.1-19. http://doi.org/10.4018/IJESMA.2016100101

APA

Nicolajsen, H. W., Sørensen, F., & Scupola, A. (2016). The Potential of Workshops vs Blogs for User Involvement in Service Innovation. International Journal of E-Services and Mobile Applications (IJESMA), 8(4), 1-19. http://doi.org/10.4018/IJESMA.2016100101

Chicago

Nicolajsen, Hanne Westh, Flemming Sørensen, and Ada Scupola. "The Potential of Workshops vs Blogs for User Involvement in Service Innovation," International Journal of E-Services and Mobile Applications (IJESMA) 8, no.4: 1-19. http://doi.org/10.4018/IJESMA.2016100101

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Abstract

This article discusses different ways in which users may be involved in the ideation phase of service innovation and the results and limitations of such involvement. The study compares the use of a blog and two differently setup future workshops (one with users only and the other with a mix of users and employees) in a library. The authors' study shows that the blog is efficient in giving the users voice whereas the mixed workshop method (involving users and employees) is particularly efficient at qualifying and further developing ideas. The findings suggest that methods for involving users in ideation should be carefully selected and combined to achieve optimum benefits and avoid potential disadvantages.

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