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Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship

Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship

Christopher P. Furner, Robert Zinko, Zhen Zhu
Copyright: © 2018 |Volume: 10 |Issue: 4 |Pages: 21
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781522543695|DOI: 10.4018/IJESMA.2018100103
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MLA

Furner, Christopher P., et al. "Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship." IJESMA vol.10, no.4 2018: pp.40-60. http://doi.org/10.4018/IJESMA.2018100103

APA

Furner, C. P., Zinko, R., & Zhu, Z. (2018). Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship. International Journal of E-Services and Mobile Applications (IJESMA), 10(4), 40-60. http://doi.org/10.4018/IJESMA.2018100103

Chicago

Furner, Christopher P., Robert Zinko, and Zhen Zhu. "Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship," International Journal of E-Services and Mobile Applications (IJESMA) 10, no.4: 40-60. http://doi.org/10.4018/IJESMA.2018100103

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Abstract

This article examines the role that mobile self-efficacy plays in the relationship between word of mouth and mobile product reviews. Using a mobile product review simulator, the authors demonstrate an inverted U-shape relationship where individuals prefer moderate information quality rather than either low or excessive information quality when assessing the trustworthiness of on-line reviews. Furthermore, mobile self-efficacy was shown to interact with information quality to increase trust and purchase intention.

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