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“Hey Alexa, Let's Shop”: Millennials' Acceptance of Voice-Activated Shopping

“Hey Alexa, Let's Shop”: Millennials' Acceptance of Voice-Activated Shopping

Katelyn Sorensen, Jennifer Johnson Jorgensen
Copyright: © 2021 |Volume: 13 |Issue: 1 |Pages: 14
ISSN: 1941-627X|EISSN: 1941-6288|EISBN13: 9781799860402|DOI: 10.4018/IJESMA.2021010101
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MLA

Sorensen, Katelyn, and Jennifer Johnson Jorgensen. "“Hey Alexa, Let's Shop”: Millennials' Acceptance of Voice-Activated Shopping." IJESMA vol.13, no.1 2021: pp.1-14. http://doi.org/10.4018/IJESMA.2021010101

APA

Sorensen, K. & Jorgensen, J. J. (2021). “Hey Alexa, Let's Shop”: Millennials' Acceptance of Voice-Activated Shopping. International Journal of E-Services and Mobile Applications (IJESMA), 13(1), 1-14. http://doi.org/10.4018/IJESMA.2021010101

Chicago

Sorensen, Katelyn, and Jennifer Johnson Jorgensen. "“Hey Alexa, Let's Shop”: Millennials' Acceptance of Voice-Activated Shopping," International Journal of E-Services and Mobile Applications (IJESMA) 13, no.1: 1-14. http://doi.org/10.4018/IJESMA.2021010101

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Abstract

Millennials quickly adapt to new technologies and have been found to use voice technology daily. This study follows the technology acceptance model (TAM) developed by Davis to explain the relationships between perceived ease of use (PEOU), perceived usefulness (PU), perceived enjoyment (PE), and perceived innovativeness (PI) to behavioral intention (BI) for Millennials. An online survey generated 204 usable responses through Amazon Mechanical Turk. Multiple regression analyses supported the relationship of PEOU to PU, PU, PE, PI to BI, and PEOU was not found to influence BI in this study. The findings of this study indicate that consumers are ready to purchase through voice-activated technologies, but the current platform needs to be adapted so that it is easier to use.

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