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Self-Presentation Strategies among Users of Social Networking Sites

Self-Presentation Strategies among Users of Social Networking Sites

Azza Abdel-Azim Mohamed Ahmed
Copyright: © 2014 |Volume: 4 |Issue: 2 |Pages: 15
ISSN: 2155-4218|EISSN: 2155-4226|EISBN13: 9781466654648|DOI: 10.4018/IJICST.2014070105
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MLA

Ahmed, Azza Abdel-Azim Mohamed. "Self-Presentation Strategies among Users of Social Networking Sites." IJICST vol.4, no.2 2014: pp.64-78. http://doi.org/10.4018/IJICST.2014070105

APA

Ahmed, A. A. (2014). Self-Presentation Strategies among Users of Social Networking Sites. International Journal of Interactive Communication Systems and Technologies (IJICST), 4(2), 64-78. http://doi.org/10.4018/IJICST.2014070105

Chicago

Ahmed, Azza Abdel-Azim Mohamed. "Self-Presentation Strategies among Users of Social Networking Sites," International Journal of Interactive Communication Systems and Technologies (IJICST) 4, no.2: 64-78. http://doi.org/10.4018/IJICST.2014070105

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Abstract

This study explored the strategies of self-presentation (ingratiation, supplication, and enhancement) among United Arab Emirates users (n = 230) of popular social networking sites (SNS). The size of social networks, degree of network connectivity, and perceptions of self-presentation success were examined. The results indicated a significant positive correlation between the frequency of SNS use and ingratiation and enhancement strategies. Greater diversity of online friends among the respondents was positively associated with the perception of online self-presentation success. Males and females differed in the size of the online social network they interacted with, diversity of online friends, and preferred self-presentation strategies. However, no significant gender differences were found in the levels of network connectivity and perceptions of self-presentation success.

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