Welcome to the InfoSci Platform
Reference Hub5
Nigeria’s Core Values and the Use of Social Media to Promote Cultural Values

Nigeria’s Core Values and the Use of Social Media to Promote Cultural Values

Ezekiel S. Asemah, Daniel O. Ekhareafo, Samuel Olaniran
Copyright: © 2013 |Volume: 9 |Issue: 4 |Pages: 12
ISSN: 1550-1876|EISSN: 1550-1337|EISBN13: 9781466635890|DOI: 10.4018/ijicte.2013100104
Cite Article Cite Article

MLA

Asemah, Ezekiel S., et al. "Nigeria’s Core Values and the Use of Social Media to Promote Cultural Values." IJICTE vol.9, no.4 2013: pp.58-69. http://doi.org/10.4018/ijicte.2013100104

APA

Asemah, E. S., Ekhareafo, D. O., & Olaniran, S. (2013). Nigeria’s Core Values and the Use of Social Media to Promote Cultural Values. International Journal of Information and Communication Technology Education (IJICTE), 9(4), 58-69. http://doi.org/10.4018/ijicte.2013100104

Chicago

Asemah, Ezekiel S., Daniel O. Ekhareafo, and Samuel Olaniran. "Nigeria’s Core Values and the Use of Social Media to Promote Cultural Values," International Journal of Information and Communication Technology Education (IJICTE) 9, no.4: 58-69. http://doi.org/10.4018/ijicte.2013100104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This article examines how Nigeria’s core values are being redefined in the face of the new media and cultural globalisation era; it identifies Nigeria’s core values to include age, greeting, dressing, among others. The questionnaire was used as an instrument to elicit data from the sampled population (Jos South Local Government Area of Plateau State). Findings show that the Internet, especially, is changing Nigeria’s core values. Based on the findings, the paper concludes that Nigerians, especially the youths no longer have regards for their culture; rather, they value foreign culture. Also, the paper concludes that globalisation and global culture is gradually eroding Nigeria’s core values as people no longer have regards for their local culture; rather they value the foreign culture. The paper, among others, recommends that the media in Nigeria should adequately transmit local programmes in order to genuinely reflect indigenous culture. The media no doubt, plays a significant role in projecting and reflecting culture. In doing so, indigenous culture should be adequately reflected through sufficient airing of programmes with local content to prevent dominance of Western values over indigenous values and the local languages be instituted in Nigerian school system and monitored to ensure local dialects are learnt and spoken. In this way, the youths will learn to attach value to their culture right from their formative years.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.