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The Effectiveness of Website Quality and SEMs' Successful in Iran

The Effectiveness of Website Quality and SEMs' Successful in Iran

Hamideh Mokhtari Hasanabad, Leila Behboudi, Masumeh Sadat Abtahi
Copyright: © 2014 |Volume: 5 |Issue: 4 |Pages: 10
ISSN: 1947-8305|EISSN: 1947-8313|EISBN13: 9781466654785|DOI: 10.4018/ijide.2014100105
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MLA

Hasanabad, Hamideh Mokhtari, et al. "The Effectiveness of Website Quality and SEMs' Successful in Iran." IJIDE vol.5, no.4 2014: pp.66-75. http://doi.org/10.4018/ijide.2014100105

APA

Hasanabad, H. M., Behboudi, L., & Abtahi, M. S. (2014). The Effectiveness of Website Quality and SEMs' Successful in Iran. International Journal of Innovation in the Digital Economy (IJIDE), 5(4), 66-75. http://doi.org/10.4018/ijide.2014100105

Chicago

Hasanabad, Hamideh Mokhtari, Leila Behboudi, and Masumeh Sadat Abtahi. "The Effectiveness of Website Quality and SEMs' Successful in Iran," International Journal of Innovation in the Digital Economy (IJIDE) 5, no.4: 66-75. http://doi.org/10.4018/ijide.2014100105

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Abstract

By providing the technological infrastructure, small and medium-sized companies are trying to use technology to provide customer satisfaction and gain profit more. In this context, this study examines the role of website quality among small and medium enterprises. In this study, a content analysis of over 35 international studies, 27 of the key variables were identified in five main categories. The main factors were namely; quality of content, quality of service, operational efficiency, long- term, short-term operational efficiency and technical quality. In this study, the authors have reported the managerial implications of each factor to give a hand to businessmen to improve their websites.

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