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An Empirical Study of User Acceptance Behaviours of Internet Banking in Tunisia Using UTAUT2 Model

An Empirical Study of User Acceptance Behaviours of Internet Banking in Tunisia Using UTAUT2 Model

Wadie Nasri
Copyright: © 2021 |Volume: 12 |Issue: 4 |Pages: 19
ISSN: 1947-8305|EISSN: 1947-8313|EISBN13: 9781799860976|DOI: 10.4018/IJIDE.2021100102
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MLA

Nasri, Wadie. "An Empirical Study of User Acceptance Behaviours of Internet Banking in Tunisia Using UTAUT2 Model." IJIDE vol.12, no.4 2021: pp.16-34. http://doi.org/10.4018/IJIDE.2021100102

APA

Nasri, W. (2021). An Empirical Study of User Acceptance Behaviours of Internet Banking in Tunisia Using UTAUT2 Model. International Journal of Innovation in the Digital Economy (IJIDE), 12(4), 16-34. http://doi.org/10.4018/IJIDE.2021100102

Chicago

Nasri, Wadie. "An Empirical Study of User Acceptance Behaviours of Internet Banking in Tunisia Using UTAUT2 Model," International Journal of Innovation in the Digital Economy (IJIDE) 12, no.4: 16-34. http://doi.org/10.4018/IJIDE.2021100102

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Abstract

The conceptual model proposed was based on the extended unified theory of acceptance and use of technology (UTAUT2). The proposed model was empirically tested using survey data provided by 203 respondents and was analyzed using a structural equation model (SEM). The analysis results indicated that performance expectancy, effort expectancy, social influence, and facilitating conditions show a significant positive impact on the users' behavioural intention to use internet banking services. However, price value, hedonic motivation, and habit do not positively influence the behavioural intention. This study offers Tunisian banks some guidelines to develop strategies and to improve their services in order to increase the adoption of mobile banking by their customers.

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