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Research on Hotel Customer Relationship Management System Based on the Classification Algorithm

Research on Hotel Customer Relationship Management System Based on the Classification Algorithm

Zhao Weili
Copyright: © 2019 |Volume: 12 |Issue: 2 |Pages: 8
ISSN: 1935-5726|EISSN: 1935-5734|EISBN13: 9781522564652|DOI: 10.4018/IJISSCM.2019040105
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MLA

Weili, Zhao. "Research on Hotel Customer Relationship Management System Based on the Classification Algorithm." IJISSCM vol.12, no.2 2019: pp.68-75. http://doi.org/10.4018/IJISSCM.2019040105

APA

Weili, Z. (2019). Research on Hotel Customer Relationship Management System Based on the Classification Algorithm. International Journal of Information Systems and Supply Chain Management (IJISSCM), 12(2), 68-75. http://doi.org/10.4018/IJISSCM.2019040105

Chicago

Weili, Zhao. "Research on Hotel Customer Relationship Management System Based on the Classification Algorithm," International Journal of Information Systems and Supply Chain Management (IJISSCM) 12, no.2: 68-75. http://doi.org/10.4018/IJISSCM.2019040105

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Abstract

The hotel management relationship is a good business strategy for hotels, which can promote the development of a hotel, when a classification algorithm is applied to customer relationship management system. First, the classification algorithm is based on a support vector machine is studied, the nearest neighbor sample density is used, and the corresponding mathematical model is constructed. Second, the procedure of a classification algorithm based on fuzzy support vector machine is designed. Third, a customer acquisition plan based on a classification algorithm is analyzed. Finally, a hotel is used as the research object, and a customer acquisition analysis is carried out, and the results show that the new method has quicker training speed and higher classification correctness.

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