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Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts

Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts

Chong Zhang, Mingchuan You
Copyright: © 2020 |Volume: 13 |Issue: 4 |Pages: 21
ISSN: 1935-5726|EISSN: 1935-5734|EISBN13: 9781799800774|DOI: 10.4018/IJISSCM.2020100103
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MLA

Zhang, Chong, and Mingchuan You. "Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts." IJISSCM vol.13, no.4 2020: pp.47-67. http://doi.org/10.4018/IJISSCM.2020100103

APA

Zhang, C. & You, M. (2020). Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts. International Journal of Information Systems and Supply Chain Management (IJISSCM), 13(4), 47-67. http://doi.org/10.4018/IJISSCM.2020100103

Chicago

Zhang, Chong, and Mingchuan You. "Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts," International Journal of Information Systems and Supply Chain Management (IJISSCM) 13, no.4: 47-67. http://doi.org/10.4018/IJISSCM.2020100103

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Abstract

With the popularity of omni-channel retailing, many retailers have begun to offer customers choices to decide whether to shop online or in a physical store, considering customers preference for different channels. This paper has studied omni-channel retailing in which the retailers sell low-carbon products through online and physical channels. The research has been conducted under three different decision circumstances (i.e., physical store-leader Stackelberg model and online store-leader Stackelberg model under the decentralized decision and centralized decision). The results show that both the retailers' profit in a single channel and the total profit in two channels will decrease with the customers' preference and the effort level of emission reduction. In addition, under decentralized decision, online store-leader Stackelberg model is more beneficial to the retailers.

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