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An Innovative Design Approach to New Service Development Learning Processes

An Innovative Design Approach to New Service Development Learning Processes

Shai Rozenes, Ida Kukliansky
Copyright: © 2014 |Volume: 6 |Issue: 4 |Pages: 13
ISSN: 1935-5688|EISSN: 1935-5696|EISBN13: 9781466655140|DOI: 10.4018/ijisss.2014100102
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MLA

Rozenes, Shai, and Ida Kukliansky. "An Innovative Design Approach to New Service Development Learning Processes." IJISSS vol.6, no.4 2014: pp.27-39. http://doi.org/10.4018/ijisss.2014100102

APA

Rozenes, S. & Kukliansky, I. (2014). An Innovative Design Approach to New Service Development Learning Processes. International Journal of Information Systems in the Service Sector (IJISSS), 6(4), 27-39. http://doi.org/10.4018/ijisss.2014100102

Chicago

Rozenes, Shai, and Ida Kukliansky. "An Innovative Design Approach to New Service Development Learning Processes," International Journal of Information Systems in the Service Sector (IJISSS) 6, no.4: 27-39. http://doi.org/10.4018/ijisss.2014100102

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Abstract

The new service development discipline is expanding within many business activities. This discipline can facilitate strivings toward successful accomplishment of a sustainable entrepreneurship. Therefore, many academic institutes teach courses within this domain. This study presents a novel approach that educates engineering students to become successful entrepreneurs based on contextual learning. This approach embeds a practical project within the academic program. The student has to implement the academic know-how into the embedded project. The study utilizes a quantitative tool to measure the students' response to the approach. The results indicate that the students were satisfied with the approach.

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