Welcome to the InfoSci Platform
Reference Hub1
Big-Data Based Analysis for Communication Effect of Science-Technology Public Accounts on Social Media

Big-Data Based Analysis for Communication Effect of Science-Technology Public Accounts on Social Media

Jinluan Ren, Wen Cao, Bo Li, Lihua Liu, Lin Cai, Ruben Xing
Copyright: © 2019 |Volume: 11 |Issue: 3 |Pages: 14
ISSN: 1935-5688|EISSN: 1935-5696|EISBN13: 9781522564720|DOI: 10.4018/IJISSS.2019070104
Cite Article Cite Article

MLA

Ren, Jinluan, et al. "Big-Data Based Analysis for Communication Effect of Science-Technology Public Accounts on Social Media." IJISSS vol.11, no.3 2019: pp.56-69. http://doi.org/10.4018/IJISSS.2019070104

APA

Ren, J., Cao, W., Li, B., Liu, L., Cai, L., & Xing, R. (2019). Big-Data Based Analysis for Communication Effect of Science-Technology Public Accounts on Social Media. International Journal of Information Systems in the Service Sector (IJISSS), 11(3), 56-69. http://doi.org/10.4018/IJISSS.2019070104

Chicago

Ren, Jinluan, et al. "Big-Data Based Analysis for Communication Effect of Science-Technology Public Accounts on Social Media," International Journal of Information Systems in the Service Sector (IJISSS) 11, no.3: 56-69. http://doi.org/10.4018/IJISSS.2019070104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Public accounts on social media have become important channels for information dissemination. Well-designed public social media accounts are vital to better communicate science and technology (S-T) achievements. This article defines the S-T communication concept and proposes the analyzing dimensions. In order to measure the communication effect, this research collected 7,246 articles from S-T public accounts on WeChat. We analysis these massive data incorporating neural network (NN) and multivariate linear regression (MLR) model. The evaluation indicator system of communication effect includes three levels indicators. The research found the following factors affecting the S-T communication effect in different degrees: the number of active fans on Science Technology Public Accounts on Social Media (STPA-SM), locations where the articles are published, the authentication status of STPA-SM, and so on. Finally, the article proposes some strategic suggestions for improving the communication effects of S-T achievements through STPA-SM.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.