Welcome to the InfoSci Platform
Strategic Management of Factories in Conditions of Innovation-Marketing Orientation in the Industrial Market

Strategic Management of Factories in Conditions of Innovation-Marketing Orientation in the Industrial Market

Nataliia Stebliuk, Nataliia Volosova, Serhii Koberniuk, Olena Rybak
Copyright: © 2022 |Volume: 13 |Issue: 2 |Pages: 16
ISSN: 1938-0232|EISSN: 1938-0240|EISBN13: 9781683180494|DOI: 10.4018/IJITPM.311848
Cite Article Cite Article

MLA

Stebliuk, Nataliia, et al. "Strategic Management of Factories in Conditions of Innovation-Marketing Orientation in the Industrial Market." IJITPM vol.13, no.2 2022: pp.1-16. http://doi.org/10.4018/IJITPM.311848

APA

Stebliuk, N., Volosova, N., Koberniuk, S., & Rybak, O. (2022). Strategic Management of Factories in Conditions of Innovation-Marketing Orientation in the Industrial Market. International Journal of Information Technology Project Management (IJITPM), 13(2), 1-16. http://doi.org/10.4018/IJITPM.311848

Chicago

Stebliuk, Nataliia, et al. "Strategic Management of Factories in Conditions of Innovation-Marketing Orientation in the Industrial Market," International Journal of Information Technology Project Management (IJITPM) 13, no.2: 1-16. http://doi.org/10.4018/IJITPM.311848

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

In order to maintain competitive positions in the industrial market, an enterprise should use innovative approaches based on constant analysis of the economic environment and forecasting of possible technological changes in it. The purpose of the study is to investigate the problem of strategic management of an innovative marketing orientation enterprise in order to determine its competitive position in the industrial market. The article deals with an example of the practical application of the methodology for constructing innovative development scenarios and describes the results of the application of each step with the help of reframing theory and methods of economic and mathematical modeling. The integral indicators of the state of the external and internal environment of the enterprise are determined, which allows to take into account the uncertainty factor in the selection and development of the strategy. As a result of the research, scenario modeling was proposed to determine the scenarios of enterprise innovative development.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.