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On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic: A System Dynamics Perspective

On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic: A System Dynamics Perspective

Carlos Legna Verna, Miroljub Kljajić
Copyright: © 2014 |Volume: 7 |Issue: 2 |Pages: 19
ISSN: 1935-570X|EISSN: 1935-5718|EISBN13: 9781466655263|DOI: 10.4018/ijitsa.2014070101
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MLA

Verna, Carlos Legna, and Miroljub Kljajić. "On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic: A System Dynamics Perspective." IJITSA vol.7, no.2 2014: pp.1-19. http://doi.org/10.4018/ijitsa.2014070101

APA

Verna, C. L. & Kljajić, M. (2014). On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic: A System Dynamics Perspective. International Journal of Information Technologies and Systems Approach (IJITSA), 7(2), 1-19. http://doi.org/10.4018/ijitsa.2014070101

Chicago

Verna, Carlos Legna, and Miroljub Kljajić. "On the Transition of Service Systems from the Good-Dominant Logic to Service-Dominant Logic: A System Dynamics Perspective," International Journal of Information Technologies and Systems Approach (IJITSA) 7, no.2: 1-19. http://doi.org/10.4018/ijitsa.2014070101

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Abstract

A review of some main ideas of the Service-Dominant logic is made with the intention of proposing reinterpretations on strategic issues and connections to other disciplines. Analysis of leading ideas of the Good-Dominant Logic and its transition to the Service-Dominant Logic is made. The authors reinterpret the definition of a Service System (SS) and show that Service Systems create new value as well as destroy it. A new class of value creation (or destruction), called “social value creation (or destruction)”, is introduced. Finally, the authors propose strategic issues that logically arise from their analyses, which are essential for the design of public policies. The authors also detect “windows” of connection of the Service System with other fields, especially with system dynamics methodology.

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