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Process of Personalizing the Ubiquitous Advertisements

Process of Personalizing the Ubiquitous Advertisements

Abdaoui Noura, Hadj Khalifa Ismahène, Faiz Sami
Copyright: © 2017 |Volume: 8 |Issue: 2 |Pages: 23
ISSN: 1947-8429|EISSN: 1947-8437|EISBN13: 9781522514367|DOI: 10.4018/IJKSR.2017040102
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MLA

Noura, Abdaoui, et al. "Process of Personalizing the Ubiquitous Advertisements." IJKSR vol.8, no.2 2017: pp.13-35. http://doi.org/10.4018/IJKSR.2017040102

APA

Noura, A., Ismahène, H. K., & Sami, F. (2017). Process of Personalizing the Ubiquitous Advertisements. International Journal of Knowledge Society Research (IJKSR), 8(2), 13-35. http://doi.org/10.4018/IJKSR.2017040102

Chicago

Noura, Abdaoui, Hadj Khalifa Ismahène, and Faiz Sami. "Process of Personalizing the Ubiquitous Advertisements," International Journal of Knowledge Society Research (IJKSR) 8, no.2: 13-35. http://doi.org/10.4018/IJKSR.2017040102

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Abstract

In this paper, we propose an approach combining behavioral and targeting techniques for a better reaction of the customer with a star product using a personalized ubiquitous advertisement. We use the clustering to study the customer's behavior and the association rules to estimate the probability of star product's purchases in the near future. In order to validate our approach, we develop a prototype to send a personalized advertisement to loyal customers and potential customers in ubiquitous environment. Each target receives the advertising according his classification and his degree of loyalty obtained by the behavioral analysis. Loyal customers are the first to receive the personalized advertising in the ubiquitous environment.

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