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Methodological Case Study Approach for Detecting Business Model Enablers in Copycat Ventures

Methodological Case Study Approach for Detecting Business Model Enablers in Copycat Ventures

Christian Haertel, Matthias Pohl, Sascha Bosse, Robert Häusler, Abdulrahman Nahhas, Daniel Staegemann, Matthias Volk, Klaus Turowski
Copyright: © 2021 |Volume: 11 |Issue: 4 |Pages: 20
ISSN: 1947-9344|EISSN: 1947-9352|EISBN13: 9781799861195|DOI: 10.4018/IJOCI.2021100104
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MLA

Haertel, Christian, et al. "Methodological Case Study Approach for Detecting Business Model Enablers in Copycat Ventures." IJOCI vol.11, no.4 2021: pp.35-54. http://doi.org/10.4018/IJOCI.2021100104

APA

Haertel, C., Pohl, M., Bosse, S., Häusler, R., Nahhas, A., Staegemann, D., Volk, M., & Turowski, K. (2021). Methodological Case Study Approach for Detecting Business Model Enablers in Copycat Ventures. International Journal of Organizational and Collective Intelligence (IJOCI), 11(4), 35-54. http://doi.org/10.4018/IJOCI.2021100104

Chicago

Haertel, Christian, et al. "Methodological Case Study Approach for Detecting Business Model Enablers in Copycat Ventures," International Journal of Organizational and Collective Intelligence (IJOCI) 11, no.4: 35-54. http://doi.org/10.4018/IJOCI.2021100104

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Abstract

The approach of copying business models to create a successful company is discredited as non-innovative and propagated as a low-risk variant of entrepreneurship although a simple so-called copycat would only increase competition in the market and not guarantee success. Hence, the question of which characteristics of a business model enable success of such developed businesses arises. This paper presents a methodical approach to the analysis of enablers in business models based on case study research. With the validation of the approach using the business model canvas, a study among e-commerce companies is conducted, and success factors for copycats are identified. The methodological concept can also be applied to other industries and can deliver detailed results using more complex business model tools.

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