Welcome to the InfoSci Platform
The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings

The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings

Rasha Hussein Abdel Aziz Mostafa, Samaa Taher Attia
Copyright: © 2015 |Volume: 5 |Issue: 2 |Pages: 17
ISSN: 2156-1753|EISSN: 2156-1745|EISBN13: 9781466679924|DOI: 10.4018/IJOM.2015040104
Cite Article Cite Article

MLA

Mostafa, Rasha Hussein Abdel Aziz, and Samaa Taher Attia. "The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings." IJOM vol.5, no.2 2015: pp.58-74. http://doi.org/10.4018/IJOM.2015040104

APA

Mostafa, R. H. & Attia, S. T. (2015). The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings. International Journal of Online Marketing (IJOM), 5(2), 58-74. http://doi.org/10.4018/IJOM.2015040104

Chicago

Mostafa, Rasha Hussein Abdel Aziz, and Samaa Taher Attia. "The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings," International Journal of Online Marketing (IJOM) 5, no.2: 58-74. http://doi.org/10.4018/IJOM.2015040104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The purpose of this paper is to examine the effect of social networking sites' (SNSs) characteristics on Egyptians' perception and attitude towards the 25/30 uprisings, also known as the “Arab Spring”. Data were obtained from 422 Egyptian university students using SNS by means of questionnaire. Structural Equation Modeling (SEM) was conducted to test the research hypotheses. The study results indicate that SNSs' characteristics positively influence the Egyptian protesters' perceptions, particularly regarding unity. Such unity affected the protesters' attitudes, which in turn resulted in the uprisings. To further generalize the research model, it is recommended to be examined in other Arab Spring contexts. Nevertheless, this empirical and quantitative testing of the relationships between SNSs characteristics, perception, attitude and uprising is a newly introduced model on which scarce empirical research exists. Therefore, this study diminishes the paucity of information on the role of SNS in shaping the Egyptian protesters perceptions and attitudes during the “Arab Spring”.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.