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Mobile Wallets in India: A Framework for Consumer Adoption

Mobile Wallets in India: A Framework for Consumer Adoption

Nidhi Phutela, Shrirang Altekar
Copyright: © 2019 |Volume: 9 |Issue: 2 |Pages: 12
ISSN: 2156-1753|EISSN: 2156-1745|EISBN13: 9781522567653|DOI: 10.4018/IJOM.2019040103
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MLA

Phutela, Nidhi, and Shrirang Altekar. "Mobile Wallets in India: A Framework for Consumer Adoption." IJOM vol.9, no.2 2019: pp.27-38. http://doi.org/10.4018/IJOM.2019040103

APA

Phutela, N. & Altekar, S. (2019). Mobile Wallets in India: A Framework for Consumer Adoption. International Journal of Online Marketing (IJOM), 9(2), 27-38. http://doi.org/10.4018/IJOM.2019040103

Chicago

Phutela, Nidhi, and Shrirang Altekar. "Mobile Wallets in India: A Framework for Consumer Adoption," International Journal of Online Marketing (IJOM) 9, no.2: 27-38. http://doi.org/10.4018/IJOM.2019040103

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Abstract

Adoption of technology by the Indians is setting an example for the others. Considering the penetration of mobile phones and its usage success stories all over the world, a good number of companies are exploring new uses of mobile technology. Many companies have come up with a new use of mobile technology, mobile wallets. This research article has been undertaken to understand the previous research work on the adoption of mobile technology in the developed countries and the factors that are influential to understand the reasons for such adoption. The Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been taken as a base for understanding the adoption by Indian consumers and two factors namely – Trust in mobile wallet services and trust in mobile wallet service providers have been examined for their impact on its adoption. A survey was conducted across Delhi NCR to examine attitude of Indian consumers for mobile wallets adoption.

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